Royal Paving.

Google Shopping and SEO for a South African paving and artificial grass supplier, returning 9.25 times the investment inside the first month.

royalpaving.co.za
Royal Paving website
Client

Royal Paving

Timeline

26 days

Services

Google Ads · SEO

Website

Visit site →

Intro

Royal Paving supply cobbles, paving and artificial grass across South Africa, with showrooms in Cape Town and Johannesburg. It’s a considered purchase with a short decision window: by the time someone is searching, they’re comparing suppliers, and the order goes to whoever shows up well in that moment.

The problem

The business needed sales, not traffic. Paid search in the home improvement space gets expensive quickly, and a generic campaign burns budget on browsers who are months away from buying anything.

What we did

  1. 01.

    Put Google Shopping at the front.

    Products and prices appeared at the exact moment people were comparing options. Shopping rewards a clean feed and ruthless query control, so that’s where the work went: the right products against the right searches, and nothing else spending money.
  2. 02.

    Built SEO alongside it.

    The site earned more of its own visibility instead of renting all of it. Paid proves which searches convert, organic then goes and wins them permanently.

Paid carried the immediate return while the SEO work compounded behind it.

The result

The account returned 9.25 times its investment in the first 26 days. Across the same push, sales attributed to marketing grew 133%. That’s exactly the shape a new account should take: paid pulling the early return while organic builds the base it will eventually stand on.

0×
Return on investment, 26 days
+0%
Sales growth attributed to marketing

What our clients say.

5.0 14 reviews on Google
CH Cindy Hollis 1 review

Working with Red + White Agency has been a game-changer for our brand. Their strategic approach and creative insight have significantly boosted our brand awareness and elevated how we connect with our audience. From day one, they demonstrated a deep understanding of our goals and delivered solutions that not only resonated with our audience but also improved the overall user experience across our platforms. Their team is proactive, responsive, and incredibly easy to work with — always going the extra mile to ensure we're ahead of the curve. We've seen measurable improvements in engagement and customer satisfaction since partnering with them. If you're looking for a team that truly understands how to grow and refine your brand, Red + White Agency is the way to go. Highly recommended!

AB Adam Botha 3 reviews

I have worked with a few agencies before, but none come close to the great service, communication and results we have had while using Red+White! They have managed our Google Ads account, running P-Max, Search and Dynamic Search ads - and helped us achieve a great return on investment by reaching targets for our e-commerce store! Thank you Darren and Jean for your clear communication and undying dedication to detail while handling our account!

CN Chloe Nefdt 2 reviews · 3 photos

Wow guys! Thank you to Jean and his team for making it super easy and effective to get my website and website traffic to where it is now. With so much knowledge in the space, our SEO and Google tracking has proven itself monthly!! Can't recommend this enough for ALL business 👏 Many thanks from IVgo Cape Town!

AS Ariel Sharon Local Guide · 13 reviews

I recently had the pleasure of working with Red+White Marketing Agency, and I couldn't be more impressed with their services! From the outset, their team demonstrated exceptional professionalism and creativity. They took the time to understand my business needs and crafted a tailored marketing strategy that truly resonated with my target audience. The communication throughout the process was outstanding — they kept me informed at every stage and were always receptive to feedback. Their innovative approach to digital marketing helped elevate my brand's online presence significantly. I noticed an increase in engagement and leads almost immediately after implementing their strategies. What I appreciated most was their dedication to results. Red+White Marketing Agency not only delivered on their promises but exceeded my expectations. If you're looking for a marketing agency that combines passion, expertise, and a personal touch, I highly recommend Red+White. They are a powerhouse in the marketing world, and I look forward to continuing our partnership!

MM Matt Martle 2 reviews

As a team of creatives, having RED & WHITE to pass our clients on to has been a massive help for our team. They offer the necessary advertising services that our team do not have the capabilities , or specialist understanding to offer. Transparent and trustworthy are the best way I could describe what to expect if you decide to work with their team. It also goes without saying they know what they are doing in the advertising space but you can ask them anything you like to bring your own peace of mind, as I mentioned earlier, they are very transparent with their capabilities and what you can expect from them.

MS mark simon 3 reviews

We couldn't be happier with the results our SEO agency Red + White have delivered! Their expertise, dedication, and strategic approach have significantly improved our website's rankings and online visibility. Thanks to their efforts, we've seen a noticeable increase in traffic and conversions. Highly recommend their services!

HL Hitech Lawns 3 reviews

We are incredibly grateful to Jean and the team for elevating Royal Paving's, landscaping services. Thanks to their support, we've experienced significant growth in our business. Highly recommend their expertise!

ND Nicolas Drury Jordi 2 reviews

Strategic, attention to detail, hands on expertise. Great service! Highly recommend Red+White.

JD Jonathan Deane 2 reviews

We moved over to red and white and experienced immediate increases in leads. They are a pleasure to deal with.

TT Tylor Titus 2 reviews

Fantastic service! Highly recommend red+white Agency for any digital marketing needs!

PD Paulina de Souza 4 reviews

Knowledgeable and efficient 👌 We trust Red + White with all our collaborations!

ED Etienne du Plessis 1 review

Excellent service!! Great creativity and brilliant communication. Thanks Jean & team!!

KH Kevin hitge 6 reviews

Awesome service

KO Karin Orzol 3 reviews

I had the pleasure of working with RED MARKETING, and I can confidently say they are an outstanding agency. Their efficiency and creativity are truly impressive, and they maintain a remarkably high standard of attention and insight for their clients. What sets them apart is their commitment to treating each client as a unique individual, ensuring that every strategy is tailored to specific needs. They pride themselves on being at the top of their game, and it shows in their results. If you're looking to elevate your brand, I highly recommend RED MARKETING!

CH Cindy Hollis 1 review

Working with Red + White Agency has been a game-changer for our brand. Their strategic approach and creative insight have significantly boosted our brand awareness and elevated how we connect with our audience. From day one, they demonstrated a deep understanding of our goals and delivered solutions that not only resonated with our audience but also improved the overall user experience across our platforms. Their team is proactive, responsive, and incredibly easy to work with — always going the extra mile to ensure we're ahead of the curve. We've seen measurable improvements in engagement and customer satisfaction since partnering with them. If you're looking for a team that truly understands how to grow and refine your brand, Red + White Agency is the way to go. Highly recommended!

AB Adam Botha 3 reviews

I have worked with a few agencies before, but none come close to the great service, communication and results we have had while using Red+White! They have managed our Google Ads account, running P-Max, Search and Dynamic Search ads - and helped us achieve a great return on investment by reaching targets for our e-commerce store! Thank you Darren and Jean for your clear communication and undying dedication to detail while handling our account!

CN Chloe Nefdt 2 reviews · 3 photos

Wow guys! Thank you to Jean and his team for making it super easy and effective to get my website and website traffic to where it is now. With so much knowledge in the space, our SEO and Google tracking has proven itself monthly!! Can't recommend this enough for ALL business 👏 Many thanks from IVgo Cape Town!

AS Ariel Sharon Local Guide · 13 reviews

I recently had the pleasure of working with Red+White Marketing Agency, and I couldn't be more impressed with their services! From the outset, their team demonstrated exceptional professionalism and creativity. They took the time to understand my business needs and crafted a tailored marketing strategy that truly resonated with my target audience. The communication throughout the process was outstanding — they kept me informed at every stage and were always receptive to feedback. Their innovative approach to digital marketing helped elevate my brand's online presence significantly. I noticed an increase in engagement and leads almost immediately after implementing their strategies. What I appreciated most was their dedication to results. Red+White Marketing Agency not only delivered on their promises but exceeded my expectations. If you're looking for a marketing agency that combines passion, expertise, and a personal touch, I highly recommend Red+White. They are a powerhouse in the marketing world, and I look forward to continuing our partnership!

MM Matt Martle 2 reviews

As a team of creatives, having RED & WHITE to pass our clients on to has been a massive help for our team. They offer the necessary advertising services that our team do not have the capabilities , or specialist understanding to offer. Transparent and trustworthy are the best way I could describe what to expect if you decide to work with their team. It also goes without saying they know what they are doing in the advertising space but you can ask them anything you like to bring your own peace of mind, as I mentioned earlier, they are very transparent with their capabilities and what you can expect from them.

MS mark simon 3 reviews

We couldn't be happier with the results our SEO agency Red + White have delivered! Their expertise, dedication, and strategic approach have significantly improved our website's rankings and online visibility. Thanks to their efforts, we've seen a noticeable increase in traffic and conversions. Highly recommend their services!

HL Hitech Lawns 3 reviews

We are incredibly grateful to Jean and the team for elevating Royal Paving's, landscaping services. Thanks to their support, we've experienced significant growth in our business. Highly recommend their expertise!

ND Nicolas Drury Jordi 2 reviews

Strategic, attention to detail, hands on expertise. Great service! Highly recommend Red+White.

JD Jonathan Deane 2 reviews

We moved over to red and white and experienced immediate increases in leads. They are a pleasure to deal with.

TT Tylor Titus 2 reviews

Fantastic service! Highly recommend red+white Agency for any digital marketing needs!

PD Paulina de Souza 4 reviews

Knowledgeable and efficient 👌 We trust Red + White with all our collaborations!

ED Etienne du Plessis 1 review

Excellent service!! Great creativity and brilliant communication. Thanks Jean & team!!

KH Kevin hitge 6 reviews

Awesome service

KO Karin Orzol 3 reviews

I had the pleasure of working with RED MARKETING, and I can confidently say they are an outstanding agency. Their efficiency and creativity are truly impressive, and they maintain a remarkably high standard of attention and insight for their clients. What sets them apart is their commitment to treating each client as a unique individual, ensuring that every strategy is tailored to specific needs. They pride themselves on being at the top of their game, and it shows in their results. If you're looking to elevate your brand, I highly recommend RED MARKETING!