Insights.

Thinking on search, paid media, measurement and AI. Written the way we work, clear and to the point.

AI

Do you need an llms.txt file? The honest answer.

30 Jun 2026

Google says llms.txt does nothing for rankings, yet everyone's suddenly adding one. The honest answer on who needs an llms.txt file and what to do instead.

AI

How to get cited in AI search: the 2026 playbook.

30 Jun 2026

The practical steps to get your business named by ChatGPT, Perplexity and Google AI Overviews. What the citation studies show, and what we found auditing our own site.

Google Ads

Why are my Google Ads not converting?

25 Jun 2026

Getting clicks but no conversions on Google Ads is almost never a budget problem. Here's the five-step diagnostic we run, with proof each fix works.

SEO

How much does SEO cost in South Africa?

23 Jun 2026

SEO in South Africa runs from once-off fixes to monthly retainers. Here's what each costs, what you actually get, and the number that decides if it pays.

SEO

Is SEO dead in 2026? The honest answer.

18 Jun 2026

SEO isn't dead in 2026, but the 2018 version of it is. Here's what AI actually changed, and what still brings business in the door.

Google Ads

How much does Google Ads cost in South Africa?

17 Jun 2026

Google Ads in South Africa has two costs: ad spend and management. Here's what each runs, and the number that actually decides if it's worth it.

SEO

Are SEO packages worth it in 2026?

12 Jun 2026

SEO still works in 2026, but what a good package covers has changed. How to tell the difference between one that builds real visibility and one that doesn't.

AI

What Google AI Overviews do to SA traffic.

12 Jun 2026

Rankings up, traffic flat. Google AI Overviews are intercepting South African search clicks. Here's the diagnostic and what actually earns a citation.

Google Ads

How long does Google Ads take to work?

12 Jun 2026

Google Ads shows results within days, but it takes 60 to 90 days to know if it actually works for your business. Here's what happens in each phase.

Meta ads

How to structure a Meta ads funnel that converts.

11 Jun 2026

Skip the generic three-stage template. The two-stage Meta ads funnel we use to test creative cheaply, graduate only the winners, and handle fatigue properly.

AI

What is AI search optimisation? AEO and GEO explained.

9 Jun 2026

How to get your business cited by ChatGPT, Perplexity and Google AI Overviews. What AEO and GEO actually mean, and where to start.

SEO

SEO vs AI search: what changes, what doesn't.

28 May 2026

AI answers are reshaping search, but most of the SEO playbook still holds. What stays the same, what AI engines add, and the one roadmap that serves both.

Meta ads

How to fix Meta ads lead quality.

14 May 2026

Why Meta leads come in cheap and useless, and the four changes that turn them into fewer, better leads your sales team can actually close.

SEO

The website redesign SEO checklist.

16 Apr 2026

How to redesign your site without losing the rankings you already have. Audit, redirects, schema, a performance budget, and the launch-day checks that matter.

Strategy

What is digital marketing? A plain guide for 2026.

15 Sept 2024

Digital marketing without the jargon. The real channels, how they work together, and where AI search fits into all of it now.

What our clients say.

5.0 14 reviews on Google
CH Cindy Hollis 1 review

Working with Red + White Agency has been a game-changer for our brand. Their strategic approach and creative insight have significantly boosted our brand awareness and elevated how we connect with our audience. From day one, they demonstrated a deep understanding of our goals and delivered solutions that not only resonated with our audience but also improved the overall user experience across our platforms. Their team is proactive, responsive, and incredibly easy to work with — always going the extra mile to ensure we're ahead of the curve. We've seen measurable improvements in engagement and customer satisfaction since partnering with them. If you're looking for a team that truly understands how to grow and refine your brand, Red + White Agency is the way to go. Highly recommended!

AB Adam Botha 3 reviews

I have worked with a few agencies before, but none come close to the great service, communication and results we have had while using Red+White! They have managed our Google Ads account, running P-Max, Search and Dynamic Search ads - and helped us achieve a great return on investment by reaching targets for our e-commerce store! Thank you Darren and Jean for your clear communication and undying dedication to detail while handling our account!

CN Chloe Nefdt 2 reviews · 3 photos

Wow guys! Thank you to Jean and his team for making it super easy and effective to get my website and website traffic to where it is now. With so much knowledge in the space, our SEO and Google tracking has proven itself monthly!! Can't recommend this enough for ALL business 👏 Many thanks from IVgo Cape Town!

AS Ariel Sharon Local Guide · 13 reviews

I recently had the pleasure of working with Red+White Marketing Agency, and I couldn't be more impressed with their services! From the outset, their team demonstrated exceptional professionalism and creativity. They took the time to understand my business needs and crafted a tailored marketing strategy that truly resonated with my target audience. The communication throughout the process was outstanding — they kept me informed at every stage and were always receptive to feedback. Their innovative approach to digital marketing helped elevate my brand's online presence significantly. I noticed an increase in engagement and leads almost immediately after implementing their strategies. What I appreciated most was their dedication to results. Red+White Marketing Agency not only delivered on their promises but exceeded my expectations. If you're looking for a marketing agency that combines passion, expertise, and a personal touch, I highly recommend Red+White. They are a powerhouse in the marketing world, and I look forward to continuing our partnership!

MM Matt Martle 2 reviews

As a team of creatives, having RED & WHITE to pass our clients on to has been a massive help for our team. They offer the necessary advertising services that our team do not have the capabilities , or specialist understanding to offer. Transparent and trustworthy are the best way I could describe what to expect if you decide to work with their team. It also goes without saying they know what they are doing in the advertising space but you can ask them anything you like to bring your own peace of mind, as I mentioned earlier, they are very transparent with their capabilities and what you can expect from them.

MS mark simon 3 reviews

We couldn't be happier with the results our SEO agency Red + White have delivered! Their expertise, dedication, and strategic approach have significantly improved our website's rankings and online visibility. Thanks to their efforts, we've seen a noticeable increase in traffic and conversions. Highly recommend their services!

HL Hitech Lawns 3 reviews

We are incredibly grateful to Jean and the team for elevating Royal Paving's, landscaping services. Thanks to their support, we've experienced significant growth in our business. Highly recommend their expertise!

ND Nicolas Drury Jordi 2 reviews

Strategic, attention to detail, hands on expertise. Great service! Highly recommend Red+White.

JD Jonathan Deane 2 reviews

We moved over to red and white and experienced immediate increases in leads. They are a pleasure to deal with.

TT Tylor Titus 2 reviews

Fantastic service! Highly recommend red+white Agency for any digital marketing needs!

PD Paulina de Souza 4 reviews

Knowledgeable and efficient 👌 We trust Red + White with all our collaborations!

ED Etienne du Plessis 1 review

Excellent service!! Great creativity and brilliant communication. Thanks Jean & team!!

KH Kevin hitge 6 reviews

Awesome service

KO Karin Orzol 3 reviews

I had the pleasure of working with RED MARKETING, and I can confidently say they are an outstanding agency. Their efficiency and creativity are truly impressive, and they maintain a remarkably high standard of attention and insight for their clients. What sets them apart is their commitment to treating each client as a unique individual, ensuring that every strategy is tailored to specific needs. They pride themselves on being at the top of their game, and it shows in their results. If you're looking to elevate your brand, I highly recommend RED MARKETING!

CH Cindy Hollis 1 review

Working with Red + White Agency has been a game-changer for our brand. Their strategic approach and creative insight have significantly boosted our brand awareness and elevated how we connect with our audience. From day one, they demonstrated a deep understanding of our goals and delivered solutions that not only resonated with our audience but also improved the overall user experience across our platforms. Their team is proactive, responsive, and incredibly easy to work with — always going the extra mile to ensure we're ahead of the curve. We've seen measurable improvements in engagement and customer satisfaction since partnering with them. If you're looking for a team that truly understands how to grow and refine your brand, Red + White Agency is the way to go. Highly recommended!

AB Adam Botha 3 reviews

I have worked with a few agencies before, but none come close to the great service, communication and results we have had while using Red+White! They have managed our Google Ads account, running P-Max, Search and Dynamic Search ads - and helped us achieve a great return on investment by reaching targets for our e-commerce store! Thank you Darren and Jean for your clear communication and undying dedication to detail while handling our account!

CN Chloe Nefdt 2 reviews · 3 photos

Wow guys! Thank you to Jean and his team for making it super easy and effective to get my website and website traffic to where it is now. With so much knowledge in the space, our SEO and Google tracking has proven itself monthly!! Can't recommend this enough for ALL business 👏 Many thanks from IVgo Cape Town!

AS Ariel Sharon Local Guide · 13 reviews

I recently had the pleasure of working with Red+White Marketing Agency, and I couldn't be more impressed with their services! From the outset, their team demonstrated exceptional professionalism and creativity. They took the time to understand my business needs and crafted a tailored marketing strategy that truly resonated with my target audience. The communication throughout the process was outstanding — they kept me informed at every stage and were always receptive to feedback. Their innovative approach to digital marketing helped elevate my brand's online presence significantly. I noticed an increase in engagement and leads almost immediately after implementing their strategies. What I appreciated most was their dedication to results. Red+White Marketing Agency not only delivered on their promises but exceeded my expectations. If you're looking for a marketing agency that combines passion, expertise, and a personal touch, I highly recommend Red+White. They are a powerhouse in the marketing world, and I look forward to continuing our partnership!

MM Matt Martle 2 reviews

As a team of creatives, having RED & WHITE to pass our clients on to has been a massive help for our team. They offer the necessary advertising services that our team do not have the capabilities , or specialist understanding to offer. Transparent and trustworthy are the best way I could describe what to expect if you decide to work with their team. It also goes without saying they know what they are doing in the advertising space but you can ask them anything you like to bring your own peace of mind, as I mentioned earlier, they are very transparent with their capabilities and what you can expect from them.

MS mark simon 3 reviews

We couldn't be happier with the results our SEO agency Red + White have delivered! Their expertise, dedication, and strategic approach have significantly improved our website's rankings and online visibility. Thanks to their efforts, we've seen a noticeable increase in traffic and conversions. Highly recommend their services!

HL Hitech Lawns 3 reviews

We are incredibly grateful to Jean and the team for elevating Royal Paving's, landscaping services. Thanks to their support, we've experienced significant growth in our business. Highly recommend their expertise!

ND Nicolas Drury Jordi 2 reviews

Strategic, attention to detail, hands on expertise. Great service! Highly recommend Red+White.

JD Jonathan Deane 2 reviews

We moved over to red and white and experienced immediate increases in leads. They are a pleasure to deal with.

TT Tylor Titus 2 reviews

Fantastic service! Highly recommend red+white Agency for any digital marketing needs!

PD Paulina de Souza 4 reviews

Knowledgeable and efficient 👌 We trust Red + White with all our collaborations!

ED Etienne du Plessis 1 review

Excellent service!! Great creativity and brilliant communication. Thanks Jean & team!!

KH Kevin hitge 6 reviews

Awesome service

KO Karin Orzol 3 reviews

I had the pleasure of working with RED MARKETING, and I can confidently say they are an outstanding agency. Their efficiency and creativity are truly impressive, and they maintain a remarkably high standard of attention and insight for their clients. What sets them apart is their commitment to treating each client as a unique individual, ensuring that every strategy is tailored to specific needs. They pride themselves on being at the top of their game, and it shows in their results. If you're looking to elevate your brand, I highly recommend RED MARKETING!